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The GenAI Revolution in Marketing: Navigating the Uncharted Terrain (and getting the narrative right)
Myth #1: Generative AI = Chat GPT
One of the most common misconceptions about GenAI is that its capabilities are synonymous with chatbots.

Alchemists
May 2, 20243 min read
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Embrace Generative AI or Risk Being Left Behind
It seems that either everyone or no one talks about AI nowadays, depending on the setting or perspective. We at Alchemist not only fully...

Alchemists
Apr 10, 20242 min read
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