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How Sanofi Reinvented Their Global Agency Ecosystem - And Why It Matters Now
Marketing Procurement is at a crossroads. As GenAI reshapes the marketing landscape, the function can no longer stay anchored in cost...

Alchemists
Apr 111 min read
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Redefining Creative Performance in the Age of Generative AI
At ISBA’s Marketing Procurement Live: Agency Remuneration & Performance Mgmt, we explored one of the biggest questions:

Alchemists
Feb 271 min read
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