AlchemistsJun 123 minUnlocking Efficiency: How Generative AI Transforms Marketing Operations and PartnershipsMyth #5: GenAI will not bring that many efficiencies - Many organisations view GenAI as a novelty rather than a strategic platform.
AlchemistsMay 293 minUnleashing Creative Potential: How Generative AI Enhances Human CreativityMyth #4: True creativity will always need to be "human". Many believe that creativity is an inherently human trait.