AlchemistsAug 83 minUnlocking In-House Potential: How Generative AI is Reshaping Marketing StrategiesIn-housing represented a paradigm shift in marketing strategy. GenAI is a game-changing technology that supercharges this transition.
AlchemistsJun 123 minUnlocking Efficiency: How Generative AI Transforms Marketing Operations and PartnershipsMyth #5: GenAI will not bring that many efficiencies - Many organisations view GenAI as a novelty rather than a strategic platform.
AlchemistsMay 293 minUnleashing Creative Potential: How Generative AI Enhances Human CreativityMyth #4: True creativity will always need to be "human". Many believe that creativity is an inherently human trait.