How Sanofi Reinvented Their Global Agency Ecosystem - And Why It Matters Now
- Alchemists
- Apr 11
- 1 min read
Marketing Procurement is at a crossroads. As GenAI reshapes the marketing landscape, the function can no longer stay anchored in cost control alone. The real opportunity lies in becoming a driver of innovation, speed, and ecosystem readiness.
That’s exactly the path Sanofi took—and it’s a journey we were proud to support.
Over the past five years, Alchemists partnered with Sanofi to re-imagine their global marketing ecosystem. From agency model redesign to launching a GenAI-powered content powerhouse, this wasn’t a tech play—it was a strategic reinvention.
We broke away from rigid procurement playbooks. Instead, we helped Sanofi build an integrated, agile, and innovation-ready environment—one that unites marketing, procurement, and agencies under a shared vision.
It’s a story of transformation that’s just as relevant for global brands as it is for regional teams navigating content scale, localisation, and performance-driven creativity.
“Transformation doesn't start with tools—it starts with mindset, structure, and trust.”
— Vlad Komanicky, Founding Partner, Alchemists
Read the full story and discover how strategic procurement can unlock the future of marketing.
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