Commercial Strategy
We help brands modernise their commercial operations by designing future-ready models and using bespoke benchmarking to deliver stronger value, performance, and partnership alignment.
COMMERCIAL MODELS
We design and evolve commercial models to reflect modern marketing challenges and GenAI realities. Our services include:
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Model Design & Optimisation: Creating and refining models to ensure they are fit-for-purpose, aligned to your strategic goals, and ready for GenAI adoption.
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Output-Based Pricing Implementation: Developing pricing structures that link investment to outcomes, driving clarity and accountability.
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Scope & Taxonomy Frameworks: Building structured, scalable scopes and taxonomies for clear, consistent commercial agreements.
BESPOKE BENCHMARKING
We provide tailored benchmarking solutions to inform strategic decisions and improve commercial performance. Our services include:
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Benchmarking with Proprietary Tools: Using GenAI-enhanced benchmarking to offer data-led insights and actionable recommendations.
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Hourly & Output-Based Metrics: Assessing cost and efficiency across formats to optimise value delivery.
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Negotiation Support & Intelligence: Strengthening commercial negotiations through benchmarking data and industry comparisons.