UPCOMING WORKSHOP
GenAI Skills Workshop for Marketers:
From Curiosity to Confidence.
A hands-on workshop, in partnership with ISBA
Don't treat AI as an answer machine. Treat it as a collaborator.
Our key finding from teaching about AI capability - most people tend to writing one prompt and judging AI by what comes back. The result is generic, surface-level output that doesn't earn its place in serious work. This workshop teaches a repeatable collaboration loop - frame, shape, validate, finalise -that turns AI from a content generator into a genuine thinking partner. It's a working method, not a list of better prompts.
The ISBA & Alchemists GenAI Workshop is a full day of structured, hands-on practice - working with AI on realistic marketing scenarios, in whichever tool your organisation has approved. You won't watch demos. You'll do the work, with expert guidance, and leave with skills and outputs you can use the next morning.
We Don't Just Join the Conversation - We Shape It
From bold white papers to packed-out panels, our thinking challenges convention and reframes how the industry sees marketing, GenAI, and commercial transformation.
Whether it’s decoding in-housing, reimagining agency models, or reframing value, we bring sharp insight, clarity of thought, and a practical mindset shaped by real-world experience.
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