top of page
Impactful Transformation
Finding the right agency model for Beiersdorf's flagship brand, NIVEA
We partnered with NIVEA to design, build, and operationalise their next-generation agency ecosystem, working hand-in-hand with both Marketing and Procurement.
This foundational work marked the beginning of a long-standing partnership, continuously evolving over seven years to meet the brand’s changing needs.
We successfully evolved a 100-year-old relationship into, at the time, unique agency ecosystem - one of the first of its kind at the time.
And we didn’t stop there.
We continue to work side-by-side with Beiersdorf’s Marketing and Procurement leaders to refine and evolve the model.
From solving global operational challenges to embedding AI-readiness, our focus is on continuous improvement and long-term performance.
bottom of page