Vlad has a remarkable ability to combine creativity with an ability to master numbers, data and complex strategic concepts. He is a world-class expert in agency ecosystems modelling and commercial excellence.
Vlad has devoted over 8 years to consulting, having the role of a Managing Partner at Oystercatchers, and four years ago, he founded Alchemists.
He led and delivered many key consultancy projects for brands such as EY, NIVEA, Bayer, Sanofi, Blackrock, Lloyds, Invesco, Barclays, Delta and E.ON.
Vlad also managed global agency relationships and models, client-side, for GSK, Vodafone, Mars, John Lewis and RBS.
CEO & Founder, Agency Models & Strategy
Lenka is an experienced finance and commercial professional with an agency and accounting background.
She has led many strategic commercial consultancy assignments, with a key focus on commercial models and benchmarking for clients such as Sanofi, Nivea, Arla, MFM, Invesco and E.ON.
Lenka’s specialty is creating Output-based models and making these work. She also has regional agency finance experience, having worked at Wunderman Thompson's EMEA HQ.
Director, Finance & Commercials
Adam sits at the intersection of creativity, brand strategy, production and procurement.
He has spent nearly 40 years in and around the brand marketing industry as a Business Leader in award-winning creative agencies such as AMV, Lowe Howard-Spink, Dorland and Saatchi & Saatchi.
Adam has also held senior roles client-side, including several years as Global Head of Advertising Procurement at Diageo, working with their roster of world-class agencies on the challenges of paying for creativity.
Until 2021 he was CEO of MCA, the global production consultancy powerhouse, where his APAC experience enabled MCA to build a dominant position in the market in China, Singapore and Thailand.
Head of Growth
Simon likes to stand in the future to defined innovative solutions to marketing challenges and turns these into reality. He spent 20+ years agency side in London and Moscow working for Saatchi, D’Arcy and McCann leading assignments for brand owners such as Mars, P&G, Unilever, Philips, Reebok, Wrangler and Gillette to name but a few.
In 2006 he joined Diageo as Global Category Director Advertising leading a global commercial team responsible for improving value and effectiveness from A&P, the development and implementation of marketing operational change programs and bringing innovations and the best agency, production, M&E and technology talent to Diageo marketing. Simon led global creative pitches for all Diageo brands Guinness, Johnnie Walker, Smirnoff, Baileys, J&B etc.
He’s passionate about the power of consumer insight to inform creativity and was an IPA Effectiveness' Awards judge in 2012.
Louise’s talent lies in her ability to combine clear strategic thinking with pragmatic, commercial insight and a collaborative style. A former CMO, Louise has deep service-sector experience including 15 years in financial services. Louise has led customer & marketing for Barclays, Co-op Bank, first direct, Post Office & British Airways. Louise has had C-suite commercial, operational and P&L accountability, understanding how solutions work for our clients’ business and has led transformation programmes for M&S, AXA, O2, BBC, RBS, HSBC, & Allianz among others. Louise speaks fluent French, Spanish and has worked in USA, South Africa & France.
Principal Consultant - Strategy
Roo is an expert in helping to empower marketing organisations using her understanding of the potential in brand, marketing and people. A strategic planner by training Roo has helped shaped brands and businesses such as EY, UBS, Capco, Joelsons Law and ThinCats as well as, Brintons, Xbox & McVities. Roo has worked extensively across North America and Canada, Australia and EMEA. Roo combines her knowledge of brand and marketing to help build more effective marketing functions – through structural change, ways of working and people development. She has led transformation projects for organisations including EY, BlackRock, TSB, Sanofi, Anglian Water and Royal Mail. Roo is also an AOEC Accredited Executive Coach.
Principal Consultant - Strategy
For more than 20 years, Russel has been advising companies around the world on all aspects of marketing agency supplier management. His curiosity, broad experience and creativity have made him one of the most highly regarded consultants in the field. Russel sees marketing agency supplier management as a complex system involving much more than just firing and hiring agencies. Although he has conducted searches accounting for billions of dollars in billings, Russel’s greatest achievements have been revitalizing client-agency relationships and reengineering marketing departments and agency rosters. Russel has previously led projects for Activision Blizzard, Adobe, BMW, GSK, HP, LinkedIn, Microsoft, Major League Soccer, Nintendo, Porsche, Pringles, Wells Fargo Bank, Visa and many others. Russel has conducted more than 25 complex global consulting assignments and searches including several prominent international media reviews.
Head of Agency Search, USA
Hadrien is a recent graduate from the London School of Economics, having completed an MSc in Marketing. He has previous experience working in various marketing agencies, namely on accounts for clients such as Mars, Evian and Lexus. Overall, he prides himself on his ability to think analytically, interpreting complex datasets in order to bolster strategy.
Associate Consultant, Data & Commercial Analysis
Geoff Parkin is a consumer markets expert and has broad experience assisting UK and international corporate and private equity clients with mission critical strategic issues, commercial performance improvement plans and due diligence assignments. He is a partner at L.E.K and previously worked in commercial line management roles for British Airways and American Express, based in London, Copenhagen and Amsterdam. Geoff graduated with a Bachelor of Science degree in Management Sciences from U.M.I.S.T. and studied Corporate Finance at London Business School.
Chairman and Strategic Council