Impactful transformation
Finding the right agency model for Beiersdorf
Beiersdorf and Alchemists have shared a long-term, transformative partnership since our very beginnings.
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Together, we’ve designed, built, and operationalised the next-generation agency ecosystem for BDF’s flagship brand, NIVEA.
We successfully evolved a 100-year-old relationship into, at the time, unique agency ecosystem - one of the first of its kind at the time.
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And we didn’t stop there.
We continue to work side-by-side with Beiersdorf’s Marketing and Procurement leaders to refine and evolve the model.
From solving global operational challenges to embedding AI-readiness, our focus is on continuous improvement and long-term performance.
Want to go deeper?
Explore our shared transformation journey and hear directly from BDF leaders in the CPO Strategy Magazine
