Beiersdorf's Echoes of Legacy - A Brand Story Reborn Through GenAI

What if your past could speak again?

In Echoes of Legacy, we pushed the boundaries of storytelling using only a handful of old portraits and advanced GenAI to bring long-gone founders to life in a cinematic tribute.

Original Photos

No cameras. No sets. Just vision, urgency, and cutting-edge technology.

It wasn’t just about making something new; it was about making something that had never been possible before.

Photos recreated with GenAI

And doing it in just three weeks, for one of the brand’s most high-profile leadership moments.

This is where heritage meets bravery.

Where memory meets machine.

And where GenAI stops being a tool and starts becoming a creative partner.

EXPLORE THE FULL CASE STUDY HERE