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Impactful transformation

Finding the right agency model for Beiersdorf

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Beiersdorf and Alchemists have been long-term, transformational partners since Alchemists’ very beginnings. We have worked together on designing, building and operationalising the next-level agency ecosystem for BDF’s lead brand, NIVEA.

We have achieved to transform a 100-year-old relationship into a modern and, at the time, relatively unique agency ecosystem. But we haven’t stopped there.

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We are still working closely with BDF Marketing and Procurement teams to optimise their agency ecosystem and resolve issues that always crop up worldwide. But predominantly, we’re constantly collaborating on making the whole model better.

You can read about our journey, including the perspectives of internal BDF leaders, in the CPO Strategy Magazine

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