echoes
of legacy
The Makers’ Turn
It all started with us inspiring an organisation
about the potential of Generative AI
Alchemists have spent the last six years guiding clients from rethinking agency models to reimagining how teams work with technology.
And what we always believed to be true is that one doesn’t transform by observing. You transform by making.
That’s why we have started our Generative AI Mastery Program with a single-minded goal – to help Marketing leaders get a grasp on what Generative AI can genuinely do. Not just a theory, but a practical and hands-on approach.
We recently had the opportunity to create something extraordinary as a direct result of our program, as it inspired their leadership team to do something remarkable at the highest level and with the highest stakes.
The Challenge
Use Generative AI to bring to life a 140-year BDF founders’ heritage.
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Bring to life BDF Founders for the annual global leadership summit, to showcase the innovation, the heritage and that their beliefs were as true 140 years back as they are today.
To be shown just before the CEO’s speech about the future strategy of Beiersdorf.
Our challenge was clear: deliver something truly amazing and unforgettable – all of that in 3 weeks.
The challenge was on!
Our Response
From Blank Page to Cinematic Film — in 3 weeks!
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We went all-in.
Our pitch was to do something we haven’t yet seen done with Generative AI – to create a true cinematic experience.
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Evocative. Timeless. Authentic, Anchored in emotion, not novelty for the sake of it.
The Outcomes
🌀Resurrecting the Past with GenAI
Brought founders to life in a cinematic experience, something previously impossible, using only a handful of archival images and advanced generative technology.
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🌀Creative Bravery in a Heritage Context
Showcased the brand’s boldness by using cutting-edge AI to honour its legacy, proving that innovation and reverence can go hand in hand.
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🌀A New Benchmark for Brand Expression
Set a precedent for how brands can use AI not just as a tool, but as a creative partner, to tell stories that are culturally rich, emotionally resonant, and commercially scalable.
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🌀Sustainable Storytelling at Scale
Delivered a high-impact campaign without the carbon footprint of traditional production - no shoots, no travel, no waste. Faster, leaner, and significantly greener.